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Nicole Scherzinger signs with YMU
Oct 12 2023

Archive purposes only. Deadline reports:

Nicole Scherzinger has signed with YMU Group for global 360 management, as the singer and TV star begins her West End run in Sunset Boulevard.

The Masked Singer panelist and Olivier-nominated singer will work with multi-disciplinary YMU team across music, live, literary, social media and brand partnerships – to develop her brand. She was previously with Lateral Management.

“Nicole is an extraordinary talent who I have always admired for the sheer breadth of her abilities – as a recording artist, West End star and TV personality, she has connected with millions of people around the globe,” said YMU CEO Mary Bekhait. “It is a real honour to now be working with her on the next stage of her spectacular career. Nicole is the perfect fit for the 360-degree client service we offer at YMU, and our best-in-class teams across the group.”

She is now starring as Norma Desmond in Andrew Lloyd Webber’s musical Sunset Boulevard at the Savoy Theatre in London.

Luis Felipe X 106 78
2023 News
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