X Factor judge Nicole Scherzinger has teamed up with a Greater Manchester fashion firm to create a new collection.

And the M.E.N has been given a exclusive sneak preview of the clothing range, set to be launched on March 11.

Trafford Park retailer Missguided, founded by entrepreneur Nitin Passi, is set to celebrate its fifth birthday as is targeting sales of £100m by the end of the year.

Missguided sells clothes and accessories aimed at women aged 16-25 years and in 80 countries worldwide.

The 40 piece compilation has been designed with the X Factor judge and this is the only place you can get a flavour for what the designs will look like.

Nitin said: “Nicole was wearing our clothes even prior to meeting her. Every time she wore a Missguided dress, it sold out. Nicole loved Missguided, and really wanted to work with us.

“We started designing the collection last year and we went out to see her in LA and now we’re releasing the collection in March worldwide. We’re doing a massive campaign around it in the UK, Australia and Europe, it’s the biggest we have done so far for us.

“Nicole is an ideal match for Missguided, the collection is very Missguided and it’s very Nicole.”

Turnover at Missguided has grown from £3.6m in 2011 to £15.3m in 2012. Last year, sales grew to £50m and by the end of 2014, the firm is aiming to hit the £100m mark by launching websites in Europe.

Around 95 per cent of its products are designed in-house and its UK site now has two million registered customers, growing at 6.5 per cent a month. Last year, 60m users came to the site.

Next month, Missguided celebrates its fifth birthday with the launch of the Nicole Scherzinger collection.

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Source: manchestereveningnews.co.uk