London_fogNS.jpg
PN014.jpg
PN013.jpg
PN012.jpg
PN011.jpg
PN010.jpg
PN009.jpg
PN008.jpg
PN007.jpg
PN006.jpg
PN005.jpg
PN004.jpg
The Portal Nicole is a fan site made from fans to fans, we have no contact with Nicole Scherzinger, or with her family and agents. The articles and translations published here are made by the team, and are the property of the site and any reproduction, even partial, must be communicated to the site before its publication. The images and videos published on the website are the property of their creators, we publish them in order to keep fans updated. We do not intend to infringe any rights. Before taking any action, please contact us E-MAIL.
Nicole Scherzinger helps fashion retailer Missguided grow sales 70pc
Apr 09 2015

The up-and-coming online fashion retailer Missguided is to sell its clothing in high street stores for the first time through a tie-up with US department store chain Nordstrom.

Missguided was founded in 2009 and has emerged as a young rival to online retailers Asos and Boohoo. It was founded by entrepreneur Nitin Passi, who created the online retailer from his bedroom.

In the year to the end of March, sales grew 70pc to £86m, with pre-tax profits rising from £900,000 to £5.5m.

That is below Mr Passi’s ambitious target of hitting £100m of revenues by 2015, but the youth fashion brand is still growing rapidly, thanks in part to a tie-up with pop star Nicole Scherzinger, who designed a range of clothing with Missguided.

The Manchester-based retailer, which has more than 3m registered users, has expanded into the US, Australia and France and will now offer its own-brand clothing in Nordstrom stores in the US through a partnership with the department store chain.

Mr Passi said: “We are thrilled yet again to be celebrating record revenue for the year end. Our huge growth over the past six years indicates that our strategy, rooted in speed, agility and value for consumers, is working.

“Our strategy to date has proven a huge success and we will look to continue to implement and evolve this going forward. We have been able to expand the brand appeal this year through new product collections, and we want to continue to innovate and offer more choice for consumers.”

Mr Passi still owns all of Missguided, which has no debts, and has ruled out the prospect of following online rivals Asos and Boohoo by floating.

Source: telegraph.co.uk

Bruna X 110 37
NicolexMissguided
Comments are closed